17 AI visibility tools, compared

Entry price, engines tracked, and what each entry plan really includes — every figure read from the vendor's own pricing page, with the date attached.

Updated 26 September 2026Prices read between 23 September 2026 and 26 September 2026

We built one of these tools, so treat our opinion on which is best accordingly. What you can check is the data: every price below was read from the vendor's own pricing page between 23 September 2026 and 26 September 2026, every tool has verified strengths listed rather than only weaknesses, and anything we could not confirm is marked unverified rather than guessed.

That last part matters more than it sounds. Prices in this category move, and roundups copy each other rather than the vendor. When we re-read every pricing page on 26 September 2026, four rows had changed since July: one tool had stopped publishing a price, another had added a free plan. If you only take one thing from this page, take the habit of opening the vendor's pricing page yourself.

This page compares AI visibility trackers only. For content editors, SEO suites and technical tools with AI features, see the best AI SEO tools.

Tool	Entry	What that entry price actually buys	Free tier
CoreCited	$69	40 prompts across 6 surfaces — ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews and AI Mode. No engine is sold separately and none is held back for Enterprise.	20 checks, no card
Profound	on request	No price is published. The pricing page shows a free 7-day Trial (50 prompts a day on ChatGPT, Gemini and Google AI Overviews) and a custom-priced Enterprise plan that tracks up to 9 answer engines.	A free 7-day trial with unlimited seats. There is no ongoing free plan: after the trial, tracking is Enterprise, priced by sales.
Otterly.AI	$29	$29 Lite gets you 15 prompts. The API and MCP server only begin at the $189 Standard tier.	Free trial only. There is no free tier, despite what several blog roundups claim.
Rank Prompt	$39	$39 a month, or $470 a year (no annual discount), for 150 credits and 10 brands, owner seat only. Credits meter usage: one credit per prompt on the standard engines.	A free plan with 10 credits a month and 3 brands, no card required. Paid plans also come with a 7-day trial of 50 credits.
Semrush AI Visibility	$99	$99 a month for 1 domain and 25 tracked prompts. Extra prompts cost $60/mo per 50, extra domains $99/mo each, and extra users $99 each.	Semrush's own knowledge base says the AI Visibility Toolkit "does not currently offer a free trial". Its main SEO plans have a free plan and a trial; this toolkit does not.
Ahrefs Brand Radar	$129	The cheapest way in is the $129/mo Lite plan, which includes 5 tracked AI prompts. The Brand Radar AI add-on, for market-wide AI visibility data, starts at $199/mo on top of a plan, and custom prompt packs cost $50, $100 or $250 a month.	No free trial is mentioned on Ahrefs' pricing page.
Peec AI	on request	Four paid tiers. We are not quoting a number: the widely-repeated €89 figure failed verification against their own page, and we won't publish a price we haven't read ourselves.	No free plan and no trial stated on their pricing page. (Blog claims of a 'free starter plan' were refuted.)
Trakkr	$100	$100/mo, or $1,000 a year, for 1 brand and 50 prompts on all 8 models. 14-day trial, card required.	14-day trial with a card required. No free plan.
HubSpot AEO	$50	$50/mo ($45 a month billed annually) for 25 prompts across ChatGPT, Perplexity and Gemini. Standalone: no HubSpot subscription required.	HubSpot says you can track 25 prompts in ChatGPT, Perplexity and Gemini for free with no credit card; the page does not say for how long. The separate free AEO Grader is a one-time snapshot, not a tracker.
Scrunch AI	$300	$300 month-to-month, or $250/mo if you commit annually. Starter buys 350 custom prompts, 3 personas, 3 user licences and 5 page audits.	7-day free trial of Starter, instant signup with no credit card. Not a free plan — it ends.
Athena HQ	$295	$295/mo buys 3,600 credits and unlimited members. Athena defines one credit as one AI response, so how many prompts that tracks depends on how many engines you run them on.	An 'Essential' free plan with $25 of credit (300 credits), presented as ongoing rather than as a trial.
Brandlight	on request	No price is published. brandlight.ai/pricing returns a 404, and every call to action on the site is 'Get a demo' or 'Contact Sales'.	No free plan, trial or self-serve signup is mentioned on the site.
Rankscale	$20	Essentials starts at $20/mo, but the pricing table does not list what it includes. The first fully specified plan is Pro at $99/mo: 1,200 credits (up to 4,800 AI answers), 10 brand dashboards and 50 page audits.	A 7-day free trial of Pro. No free plan.
Surfer SEO	$95	The cheapest way to track AI answers is the standalone AI Search Analytics plan: $95/mo billed monthly, or $82 a month billed yearly, for 50 prompts refreshed daily. The $49 Discovery plan includes no AI tracking, and the $99 Standard plan (billed yearly) tracks 25 prompts weekly on ChatGPT only.	A 7-day free trial of the Pro plan for new accounts, and a 7-day trial of AI Search Analytics. No free plan.
BrightEdge	on request	BrightEdge pricing is not published. It sells through demos, and its AI tracking (AI Catalyst) was launched in April 2025 as part of the platform for all BrightEdge customers rather than as a separate product.	No free plan, trial or self-serve signup is offered on its site; every call to action is 'Request a demo'.
Rankability	on request	No price is published. rankability.com/pricing redirects to a demo-booking form for agencies, so we are not quoting a figure: the numbers circulating in roundups disagree with each other, and none could be read on Rankability's own site.	No free plan or trial is offered on its site; the pricing link leads to a demo request.
AirOps	on request	No price is published. The pricing page lists Solo (ChatGPT insights only, 35,000 content tasks a month, one user), Pro (insights across 7+ answer engines, 100,000 tasks, unlimited seats) and Enterprise, all without dollar amounts.	A 14-day free trial, with no payment details needed until it ends. No free plan.

Every figure read from each vendor's own pricing page between 23 September 2026 and 26 September 2026, not from a roundup. Prices in this category change often — if you find one of these out of date, tell us and we'll fix it. Full comparisons, including what each tool does better than us →

How to read a table like this

Four columns decide most of it, and three of the four are routinely misrepresented across this category.

Entry price is not what the entry plan costs you

The headline figure usually buys a fraction of the product. Read the what it really includes column rather than the number: a $29 plan tracking a handful of prompts on one engine and a $99 plan tracking fifty across six are not comparable, and the cheaper one is frequently the more expensive way to get an answer you can act on.

Engine counts are inflated

Some tools count ChatGPT, GPT-4 and “OpenAI” as three engines. Some count a model and a product separately. What matters is distinct surfaces a buyer actually uses — and whether the list includes the ones that browse the live web, because those behave completely differently from the ones answering from training. That distinction is covered in the GEO guide.

“Free” usually means a trial

In this category a free tier is most often fourteen days with a card up front. A few offer a grader — a one-off score for a domain, with no tracking. A plan that stays free is rare, and the column above says which is which.

Nobody can measure Google's AI traffic, including everyone here

If a tool shows you clicks, sessions or revenue from Google's AI Overviews or AI Mode, it modelled them. Search Console counts those clicks as ordinary organic search and shows AI impressions but not AI clicks, and no API separates them. Referrals from ChatGPT, Gemini and other assistants are a different matter: they arrive as referrals, and GA4 now groups many of them in an AI Assistant channel. Blurring the two is the single most common overstatement in the category, so ask every vendor where its number comes from. The detail is here.

Who each kind of tool is actually for

Rather than ranking seventeen products against each other, it is more useful to say which shape of tool fits which situation — including where that is not us.

You already pay for Semrush or Ahrefs. Their AI visibility modules are the cheapest thing to try first, because the marginal cost is small and the data sits beside your existing rank tracking. They cover fewer surfaces; if one surface answers your question, that is fine.
You need one number for a board deck. The simplest, cheapest tracker will do. You are buying a chart, and most of these produce one.
You manage many clients. Seats, brands and white-labelling matter more than engine count. Check the per-brand limits before the feature list — several of these become expensive quickly at agency scale.
You want to know whether you hold a position or got lucky. That needs a tool that reports a rate across weeks rather than a mention, and keeps the answers so you can check them. That is the thing we built, and here is how it works.

Where we fit, plainly

CoreCited starts at $69 a month and tracks all 6 surfaces on every paid plan, with no engine add-ons. The free plan is a one-time grant rather than a trial, and four of the tools on this site need no account at all.

What we do that the others do not is report how consistently a brand is named rather than whether it was. What we do not do is tell you how much traffic AI sent you, or why an engine picked a source — we say so on the features pages, because a limit you find out about after paying is a refund.

And the honest version of a recommendation: if you are already inside Semrush and one surface answers your question, start there. If you want to know whether you are in the part of the answer that stays, check it here for free before paying anyone, including us.

Questions people ask

Why should I trust a roundup written by one of the tools in it?

You should not trust it on the question of which tool is best — we are not a neutral party and saying otherwise would be the first dishonest thing on the page. What you can check is the data: every price here was read from the vendor's own pricing page on a stated date, with a link, and every tool has verified strengths listed rather than only weaknesses. Check three of them against the vendor sites. If the figures hold, the rest probably does too.

Why do the prices differ from other comparison articles?

Because most of those articles copy each other rather than the vendor, and because prices in this category change often. Re-reading the vendor pages on 26 September 2026 found four rows that had changed since July, including one tool that stopped publishing a price and another that added a free plan. Anything we could not confirm on a vendor page is marked unverified rather than filled in with a plausible number.

How many engines do I actually need?

More than one, and the number matters less than which. A brand can be durable on Perplexity and absent from ChatGPT, so a tool covering one surface tells you about one surface. What to watch for is a tool that counts ChatGPT, GPT-4 and 'OpenAI' as three engines — the count in a marketing table is not always a count of distinct surfaces.

Is there a genuinely free option?

Rank Prompt and Athena HQ have an ongoing free plan. Most of the rest offer a trial, and a few offer nothing free at all. Read the free-tier column carefully: 'free' in this category usually means a time-limited trial, sometimes one that needs a card, which is a different thing from a free plan.

What is the cheapest way to find out where I stand?

Ask the engines yourself. Open ChatGPT and Perplexity, ask the question a buyer would ask, and write down who gets named. It costs nothing and it is the same measurement every tool here performs — what you are paying any of them for is doing it repeatedly, at scale, and keeping the history.

How often is this page updated?

Each price carries the date it was read — this table was read between 23 September 2026 and 26 September 2026 — and those dates are moved by hand when a row is re-checked, never automatically. A comparison page whose date refreshes itself while the data goes stale is worse than one with no date at all.

Or just find out where you stand

One real question, real engines, the answer they gave and who was named in it. No account and no card — and it costs you nothing to check before choosing any of the seventeen.

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