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Written to be argued with

Guides to AI search visibility

How AI answers choose the sources they cite, what you can genuinely influence, and — on every one of these pages — where the measurement honestly stops.

  • No invented traffic numbers
  • Maintained in place, not dated and left
  • Limits stated, not skipped
0111 min

Google AI Overviews, and how a page ends up inside one

The box above the results, where its sources come from, and why every traffic number you have seen about it is an estimate.No API exposes AI Overview traffic. Search Console folds those clicks into organic and analytics cannot separate them either — so every precise “AI Overview traffic” chart you have been shown is a model, not a measurement.Read
0210 min

Generative engine optimization, without the hand-waving

The discipline, its overlap with SEO, and which tactics survive contact with evidence.86.5% of prompts keep a stable core of one to five names, and roughly 89% of the rest rotate weekly. So “am I mentioned?” is a coin flip you happened to watch — the question is whether you are in the part of the answer that stays.Read
039 min

Answer engine optimization, and whether it is a real category

What an answer engine is, and what genuinely changes when the answer replaces the list.Everything in your structured data must be visible on the page. Marking up answers a reader cannot see is the commonest way markup gets a site penalised — and no validator can detect it from the markup alone, including ours.Read
049 min

Getting named by ChatGPT

How ChatGPT picks the brands it names, and what its browsing mode can actually reach.There is no index to join, no submission form and no paid placement. It names brands from what it learned and what it reads mid-answer — and most of what it reads is not your site.Read