Guides to AI search visibility
How AI answers choose the sources they cite, what you can genuinely influence, and — on every one of these pages — where the measurement honestly stops.
- No invented traffic numbers
- Maintained in place, not dated and left
- Limits stated, not skipped
What should I read first?
Which guide should I read first?
If you have never looked at this before, start with generative engine optimization — it is the umbrella the others sit under. If you already know why AI answers matter and want to act, the AEO guide is the practical one. If your question is specifically about Google, read the AI Overviews guide, because that surface behaves differently from the chat assistants.
Are these kept up to date, or dated like blog posts?
Maintained in place. A guide carries an “updated” date and gets rewritten when the thing it describes changes — which in this category is often. That is the whole reason the guides and the blog are separate: a post is a dated argument and accumulates, a guide is supposed to still be true today.
Do I need a tool to act on any of this?
No, and most of it you can check by hand. Where a tool helps is repetition — running the same buyer question every week and noticing when the names change. The free checkers here do the one-off version without an account, and every guide says plainly which parts nobody can measure at all.