How to create a Wikipedia page for your company, and when you should not

How to create a Wikipedia page is a question with a short answer and a long one. The short answer: register an account, write a draft, and submit it through Articles for Creation. The long answer is the part that decides whether the page survives. For a company, it comes down to whether independent sources have already written about you in depth, and whether you follow Wikipedia’s rules on conflict of interest and paid editing.

Step zero: is your company notable?

Wikipedia’s guideline for companies says an organisation is presumed notable if it “has been the subject of significant coverage in multiple reliable secondary sources that are independent of the subject”, and that “no organization is considered inherently notable”^[1]. Each source has to pass all four tests. The guideline also lists coverage that does not count: standard notices and brief announcements such as funding, hires or results, passing mentions, simple listings, and inclusion in “best of” or “top 100” lists^[1].

That is the test to run before you create a page on Wikipedia, and the real answer to how to get a Wikipedia page: list the articles written about your company and check each one.

The conflict-of-interest and paid-editing rules

This is where most company pages go wrong. Wikipedia’s guideline is blunt: “Do not edit Wikipedia in your own interests, or in the interests of your external relationships. Paid editing must be disclosed.” Editors with a conflict of interest are “strongly discouraged from editing affected articles directly” and should propose changes on the article’s talk page instead^[2].

The disclosure rule is not only a guideline. The Wikimedia Terms of Use say: “You must disclose each and any employer, client, intended beneficiary and affiliation with respect to any contribution for which you receive, or expect to receive, compensation”, on your user page, the talk page or the edit summary^[3]. An employee writing about their own company counts.

How to create a Wikipedia page, step by step

Wikipedia says new or unregistered editors must use Articles for Creation because they cannot create pages directly, and so must editors with a conflict of interest. It also says a review can take a while^[4]. On 23 September 2026 the queue held just over 2,000 drafts^[4].

Why company pages get deleted

The speedy deletion criteria include pages that are “exclusively promotional and would need to be fundamentally rewritten to serve as encyclopedia articles”^[5].

Wikipedia, ChatGPT and AI search

The reason this question comes up more now is AI. Wikipedia is one of the sources AI assistants lean on: in Ahrefs’ September 2026 data on US queries, it was the second most-cited website in ChatGPT, with 7.0% of citations, behind Reddit^[7]. So it is tempting to see a Wikipedia article as an AI visibility tactic.

The honest version: an article only helps if it survives, and it has to be neutral, so it will say what independent sources say, good and bad. The coverage that makes you notable is the same coverage AI systems read directly. Earn that first, and a Wikipedia article may follow; it does not work the other way round. The entity SEO guide covers making your facts consistent everywhere, and citation analysis shows which sources AI already cites for your category.

If you are not notable yet

• Wikidata. Wikipedia’s sister database has a lower bar. An item can exist if it refers to “a clearly identifiable conceptual or material entity that can be described using serious and publicly available references”^[6].
• Earn independent coverage. Original data, expert commentary and real news are what journalists write about. That coverage builds notability and AI visibility at the same time.
• Make your own facts consistent. Your site, profiles and directory listings should agree on your name, what you do and when you started, and your Organization schema should link them with sameAs.

Questions people ask

Sources