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ChatGPT vs Google: what the usage numbers really say, and what they cannot

ChatGPT vs Google compared on users, searches, what people use each for, and the traffic each sends to websites, with every figure sourced and dated.

9 min read

ChatGPT vs Google is usually framed as a race with one winner. The numbers tell a different story: the two report different units, people use them for different things, and on the one measure websites care about most, visits sent, Google is still far ahead. This post puts the official figures side by side and says what they can and cannot support.

Key takeaways
1OpenAI reports weekly users and daily prompts; Google reports monthly users and yearly searches. They cannot be divided into each other.
2About a quarter of ChatGPT messages are information-seeking, which OpenAI's researchers call a close substitute for web search.
3Google reported record search queries in 2026, the opposite of the 25% drop Gartner predicted.
4Across 74,752 sites, Google sent about 128 times more visits than ChatGPT in March 2026.
900M
weekly ChatGPT users, Feb 2026
OpenAI
2.5B
ChatGPT prompts a day, Jul 2025
OpenAI
5T+
Google searches a year
Google, Mar 2025
2.5B+
monthly users of Google's AI Overviews
Google, May 2026

Why the headline numbers do not compare

OpenAI said ChatGPT reached 900 million weekly active users in February 2026[1], and that users sent 2.5 billion prompts a day in July 2025[2]. Google says it sees more than 5 trillion searches a year[3], and that AI Overviews have over 2.5 billion monthly users[4]. Weekly and monthly users measure different things, and a prompt is not a search: many prompts are follow-ups, drafts or tasks. Any single ratio between these numbers would be invented.

ChatGPT and Google, in their own units
As each company reports itself. Toggle columns.
ChatGPTGoogle
Users900M weekly (Feb 2026)AI Overviews 2.5B+ monthly; AI Mode 1B+ monthly
Volume2.5B prompts a day (Jul 2025)5T+ searches a year (Mar 2025)
Shows sourcesWhen it searchesAlways, as results; AI answers cite pages
Sends website visits2.7M across 74,752 sites (Mar 2026)345M across the same sites

What people actually use each for

The best evidence on ChatGPT use comes from OpenAI’s own researchers. Between July 2024 and July 2025, seeking information grew from 14% to 24% of messages, writing fell from 36% to 24%, and practical guidance held at about 29%. They describe seeking information as “a very close substitute for web search”[5]. So roughly a quarter of ChatGPT is search-like, and the rest is something Google never did.

What ChatGPT messages are about, July 2025
Share of messages, by topic.
What ChatGPT messages are about, July 2025
Practical guidance29%
Seeking information24%
Writing24%
How People Use ChatGPT, NBER working paper, September 2025

On the search side, SparkToro and Datos looked at 41 sites where people search, from Google and Bing to Amazon and YouTube. Google handled 73.7% of desktop searches across them; all AI tools combined had about 3.2%[6]. Desktop only, and a single panel, but the gap is wide.

The number that matters to websites

For a site owner, the like-for-like comparison is visits. Across 74,752 websites in March 2026, Ahrefs counted about 345 million visits from Google and 2.7 million from ChatGPT[7], roughly 128 to one. Check your own:

ChatGPT vs Google, on your own site
Enter last month’s visits from each, from your analytics.
80 : 1
Google visits for every ChatGPT visit · ChatGPT is 1.23% of the two
Across 74,752 sites in March 2026 the ratio was about 128 : 1. ChatGPT sends you more, relative to Google, than it does for the average site.
Benchmark: Ahrefs, AI chatbot traffic, March 2026. ChatGPT visits are undercounted everywhere, because some app visits arrive without a referrer, so a real ratio is likely lower than the one shown.
Visits understate ChatGPT’s influence. A buyer who asks ChatGPT for a shortlist and then searches your name on Google shows up as a Google visit. The recommendation happened in the assistant.

Is ChatGPT replacing Google?

Myth
Google search volume is falling because of ChatGPT.
What is true
Google reported search queries at an all-time high in 2026, and says AI features are adding queries.
Myth
ChatGPT has more users than Google.
What is true
They report different units. On visits sent to websites, Google was about 128 times larger in Ahrefs' data.
Myth
People use ChatGPT mainly as a search engine.
What is true
About a quarter of messages are information-seeking; the rest is guidance, writing and tasks.

In 2024 Gartner predicted traditional search volume would fall 25% by 2026[9]. Google has since said AI features are “driving an incremental increase in Search queries overall”[8]. The better description of 2026 is not replacement but addition: more questions, asked in more places, with Google itself running two of the biggest AI search products.

What to do about it
Track both. Search Console shows your Google performance; the GA4 guide shows how to count AI referrals; and AI visibility tracking shows whether assistants name you when there is no click at all. For the full set of figures, see AI search statistics.

Questions people ask

Chat GPT vs Google: is ChatGPT replacing Google?

Not on the evidence so far. Google reported record search queries in 2026, and across 41 search-heavy sites Google handled 73.7% of desktop searches while all AI tools combined had about 3.2%. ChatGPT is growing fast and is used differently: much of it is writing, advice and tasks, not searching.

Which is bigger, ChatGPT or Google?

They report different units. OpenAI said ChatGPT had 900 million weekly active users in February 2026; Google says it sees more than 5 trillion searches a year and that AI Overviews alone have over 2.5 billion monthly users. On website traffic, Google sent about 128 times more visits than ChatGPT across 74,752 sites in March 2026.

What do people use ChatGPT for instead of Google?

OpenAI's own research found seeking information grew from 14% to 24% of ChatGPT messages in a year, and called it a very close substitute for web search. Practical guidance was about 29% and writing 24%.

Is ChatGPT search better than Google?

They do different jobs. ChatGPT writes a single answer with citations when it searches, which suits questions that need synthesis. Google shows many results and, increasingly, its own AI answers. For finding a specific site, a product page or local information, Google is still the default for most people.

Should my business focus on ChatGPT or Google?

Both, but not equally. Google still sends most visits. ChatGPT and other assistants increasingly shape which brands buyers shortlist, often without a click. Track both: search performance in Search Console, and AI visibility by asking the assistants your buyers' questions.

Keep reading

Sources

[1]ChatGPT reaches 900M weekly active users — TechCrunch, reporting OpenAI, 27 February 2026
[2]ChatGPT users send 2.5 billion prompts a day — TechCrunch, reporting OpenAI, 21 July 2025
[5]How People Use ChatGPT — NBER working paper w34255 (OpenAI and academic authors), September 2025
[7]AI chatbot traffic — Ahrefs, 15 May 2026
[8]Alphabet Q2 2026 earnings: CEO remarks — Google, 22 July 2026

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