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AI search statistics for 2026, every figure sourced and dated

AI search statistics for 2026: AI Overviews, AI Mode, ChatGPT and Gemini usage, click-through, zero-click and AI referral data, each sourced and dated.

12 min read

These are the AI search statistics worth quoting in 2026: how many people use AI search, how often Google shows AI Overviews, what happens to clicks, and how much traffic AI sends to websites. There are 32 of them, each linked to its source, dated, and labelled by the kind of source it is, because a company describing itself and a vendor measuring its own keyword set are not the same kind of evidence.

Key takeaways
1Google's AI features are the largest AI search products by far: over 2.5 billion monthly users for AI Overviews.
2Studies disagree on how often AI Overviews appear, from about 15% to nearly half of queries, depending on the keyword set.
3Independent and vendor studies agree AI Overviews reduce clicks on the results around them. Google says overall clicks are stable.
4AI chatbots still send a small share of website traffic: 0.28% across 74,752 sites in March 2026.
2.5B+
monthly users of AI Overviews
Google, May 2026
900M
weekly ChatGPT users
OpenAI, Feb 2026
68.01%
of US Google searches ended without a click
SparkToro, Jun 2026
0.28%
of website traffic came from AI chatbots
Ahrefs, Mar 2026

All AI search statistics

Filter by topic or by kind of source, or search: the ChatGPT statistics, for example, are under Usage and How people use AI. 11 of the figures are companies’ own statements about themselves; the rest are independent research, vendor studies of their own datasets, and one prediction that has aged badly.

32 of 32 statistics
Google's AI Overviews have over 2.5 billion monthly active users.
Google AI Mode passed 1 billion monthly active users within a year of launch.
AI Mode queries have more than doubled every quarter since launch.
The Gemini app has surpassed 1 billion monthly users.
OfficialUsageGoogle, 11 August 2026 ↗
ChatGPT has 900 million weekly active users and 50 million paying subscribers.
ChatGPT users send 2.5 billion prompts a day, about 330 million from the US.
Google sees more than 5 trillion searches a year.
OfficialUsageGoogle, 4 March 2025 ↗
Google says it sends billions of clicks to websites every week through AI features in Search, which are driving an incremental increase in queries overall.
Perplexity handled 780 million queries in May 2025, growing over 20% a month.
Microsoft has over 30 million paid Microsoft 365 Copilot seats.
Generative AI platforms averaged 9.5 billion monthly web visits between June 2025 and May 2026, up 70% year on year.
Vendor studyUsageSimilarweb, 29 July 2026 ↗
ChatGPT's share of generative AI web traffic fell from about 76% to about 53%, while Gemini rose to about 27–28%.
Vendor studyUsageSimilarweb, 29 July 2026 ↗
AI Overviews appeared for 6.49% of queries in January 2025, 24.61% in July and 15.69% in November.
Vendor studyAI OverviewsSemrush, 15 December 2025 ↗
AI Overviews trigger on about 48% of tracked queries, up from 30% a year earlier.
Vendor studyAI OverviewsBrightEdge, 12 February 2026 ↗
About 1 in 5 Google searches (18%) in March 2025 produced an AI summary; question searches did 60% of the time.
Independent studyAI OverviewsPew Research Center, 22 July 2025 ↗
AI Overviews appeared on 20.5% of 146 million US desktop results, and on 57.9% of question queries.
Vendor studyAI OverviewsAhrefs, 10 November 2025 ↗
97% of People Also Ask answers were AI Overviews in the first week of September 2026, up from 22% in January.
Users clicked a traditional result in 8% of visits with an AI summary, against 15% without one; they clicked a link inside the summary in 1% of visits.
Independent studyClicks and CTRPew Research Center, 22 July 2025 ↗
An AI Overview was associated with a 34.5% lower average click-through rate for the top-ranking page.
Vendor studyClicks and CTRAhrefs, 17 April 2025 ↗
Organic CTR on queries with an AI Overview fell 61%, and paid CTR fell 68%, between June 2024 and September 2025.
Vendor studyClicks and CTRSeer Interactive, 4 November 2025 ↗
Brands cited in an AI Overview earned 35% higher organic CTR than those not cited.
Vendor studyClicks and CTRSeer Interactive, 4 November 2025 ↗
68.01% of US Google searches ended without a click in January to April 2026, up from 60.45% in 2024.
Vendor studyClicks and CTRSparkToro, with Similarweb data, 9 June 2026 ↗
Google says total organic click volume from Search to websites has been relatively stable year over year. It published no data.
OfficialClicks and CTRGoogle (Liz Reid), 6 August 2025 ↗
Across 74,752 websites, AI chatbots sent 3.5 million visits in March 2026, 0.28% of total traffic; Google sent 345 million.
Vendor studyAI referral trafficAhrefs, 15 May 2026 ↗
ChatGPT sent 2.7 million of those 3.5 million AI visits; Perplexity and Gemini about 230,000 each; Claude about 102,000.
Vendor studyAI referral trafficAhrefs, 15 May 2026 ↗
Traffic from generative AI to US retail sites rose 693.4% year on year in the 2025 holiday season.
Vendor studyAI referral trafficAdobe, 7 January 2026 ↗
Seeking information grew from 14% to 24% of ChatGPT messages between July 2024 and July 2025; writing fell from 36% to 24%.
Independent studyHow people use AIOpenAI and NBER researchers, September 2025 ↗
Non-work messages rose from 53% to 73% of ChatGPT use between June 2024 and June 2025.
Independent studyHow people use AIOpenAI and NBER researchers, September 2025 ↗
By July 2025, 18 billion messages a week were sent by 700 million ChatGPT users, about 10% of the world's adults.
Independent studyHow people use AIOpenAI and NBER researchers, September 2025 ↗
51% of B2B software buyers now start their research with an AI chatbot more often than with Google, up from 29% a year earlier.
Vendor studyHow people use AIG2, April 2026 ↗
Gartner predicted in 2024 that traditional search engine volume would drop 25% by 2026 because of AI chatbots. Google has since reported record query volume.
PredictionHow people use AIGartner, 19 February 2024 ↗
AI Overviews monthly users, as Google reported them
Billions of monthly users.
AI Overviews monthly users, as Google reported them
PeriodAI Overviews monthly users (billions)
May 20251.5
Jul 20252
May 20262.5
Google I/O 2025, Q2 2025 earnings, I/O 2026
Clicks with and without an AI summary
Share of Google search visits where the user clicked, March 2025.
Clicks with and without an AI summary
Clicked a result, no AI summary15%
Clicked a result, with AI summary8%
Clicked a link inside the summary1%
Pew Research Center, 22 July 2025
Visits AI chatbots sent to 74,752 websites, March 2026
Thousands of visits. Google sent about 345 million to the same sites.
Visits AI chatbots sent to 74,752 websites, March 2026
ChatGPT2700
Perplexity230
Gemini230
Claude102
Ahrefs, 15 May 2026
The two numbers people put side by side are not the same unit. ChatGPT reports weekly users and prompts; Google reports monthly users and searches. The ChatGPT vs Google post goes through what the comparison can and cannot say.
How to use these numbers
Quote the kind as well as the figure. “Google says” and “Ahrefs measured” are different claims, and a keyword-set study describes that keyword set, not the whole of Google. For your own site, the numbers that matter are yours: the AI Overview checker shows whether your queries trigger AI Overviews, and the GA4 guide shows how to count AI referrals.

Questions people ask

How many people use AI search?

Google says its AI Overviews have over 2.5 billion monthly users and AI Mode over 1 billion, and the Gemini app passed 1 billion monthly users in August 2026. OpenAI reported 900 million weekly ChatGPT users in February 2026. Weekly and monthly figures are not directly comparable.

How often do AI Overviews appear?

It depends on the study. Pew found an AI summary on about 18% of searches in March 2025. Semrush measured between 6.49% and 24.61% during 2025, Ahrefs 20.5% of US desktop results, and BrightEdge about 48% of its tracked queries in early 2026.

Do AI Overviews reduce clicks?

Independent and vendor studies say yes. Pew found people clicked a traditional result in 8% of visits with an AI summary against 15% without. Ahrefs and Seer Interactive measured large drops in click-through rate on queries with AI Overviews. Google says overall organic clicks have been relatively stable, without publishing data.

How much traffic does ChatGPT send to websites?

Still little compared with Google. Across 74,752 sites in March 2026, Ahrefs found AI chatbots sent 3.5 million visits, 0.28% of traffic, with 2.7 million from ChatGPT, while Google sent 345 million.

Can I use these statistics?

Yes. Each one links to its original source; cite that source. The Copy citation button copies the figure with its source and date.

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